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    Retool your career, upgrade your resume, explore a new profession, or learn what it takes to be a successful entrepreneur.

    Social Media Marketing

    As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that is constantly evolving. This 40 hours program delivers foundational tools you need to design, implement, and manage a successful social media marketing strategy that achieves your business objectives. Throughout the class, you will engage in hands-on exercises to help you capture and measure critical data, communicate more effectively, and drive deeper customer loyalty and market share.
    This highly interactive program allows participants to engage in the exploration of new ideas, insights, and experiences from the instructor and their peers. By the end of the class, participants will design, develop, and launch their own marketing campaign via social media channels.

    Dates: Tuesdays & Thursdays, October 29 - November 21
    Time: 6 p.m. - 8:30 p.m.
    Price: $499


    Self Publishing Master Class

    Self-publishing can prove to be both emotionally satisfying and financially lucrative. The art of bringing your ideas from conception to fruition often requires the guidance of an expert. During our four-hour workshop, you will receive the guidance needed to enter the self-publishing world. The various aspects of this course include the following: exploring the self-publishing landscape, determining a budget, identifying your target audience, and understanding how to reach them, establishing and growing your social media presence, the editing process, the lure of an impressive and unique cover, the graphic requirements of the book, you: “The Brand,” selling your book.

    Dates: Tuesdays, October 29 - November 5
    Time: 6:30 p.m. - 8:30 p.m.
    Price: $60


    Community Business Academy with Rising Tide Capital

    “Rising Tide Capital’s Community Business Academy is a 12-week course that offers hands-on training in business planning and management. Through modules like budgeting, marketing, bookkeeping, and financing, you will learn all the fundamentals of starting and growing a business. An emphasis is placed in hands-on, experiential learning and the reinforcement of key concepts through guided exercises, business simulations, field trips, and group discussion. You will also have a lot of fun testing your business ideas in a safe space with people who become invested in your success.

    Location: Journal Square Campus (Classes in English)
    Dates: Tuesdays, September 17 - December 10

    Location: North Hudson Campus (Classes in Spanish)
    Dates: Thursdays, September 19 - December 12

    For more information and to register, please email cfarrell@hccc.edu.

  • Contact Information

    Department of Continuing Education

    161 Newkirk Street, Room E504

    Jersey City, NJ 07306

    (201) 360-4246



    Download Fall 2019 / Winter 2020 Brochure