• HMT-213 : Princ of Hospitality Marketing

    Academic Level:
    Undergraduate
    Department:
    Hospitality Management
    Subject:
    Hospitality Management
    Prerequisites:
    None
    Corequisites:
    None
    Credits:
    3
    The student will gain an understanding of the marketing function in the field of hospitality. Emphasis is placed on marketing, planning, generation and use of marketing information, segmentation, positioning and the development and use of specific marketing tools. The course also covers areas such as menu design, advertising, sales and promotion, merchandising, personal selling, and the use of external advertising media.