Introduction to Public Relations
Introduction to Public Relations
COURSE DESCRIPTION
You’ve probably heard the term “PR” many times, but what exactly is it? Public Relations (PR) refers to managing how others see and feel about a person, brand, or company. It’s essentially non-paid advertising that is earned through media coverage, like a feature story. If you are creative, comfortable with technology, and a natural communicator, you may have a future in public relations!
This introductory Public Relations course is designed to introduce you to the profession of PR and its essential principles, techniques, and strategies. You will gain an understanding of how PR professionals manage relationships with media, learn how to craft effective PR messages, and use effective communication techniques to manage issues related to organizational reputations.
Through lectures, discussions, and case studies, you will gain the knowledge and skills needed to effectively communicate with the public and manage public relations campaigns.
Topics Include:
- PR Writing Basics
- Press Release Writing
- Building a PR Strategy
- How to Find Media Worth Targeting
- How to Generate Press
- How to Use PR to Drive Awareness
- Manage & Measure PR Strategy
- How to Use PR Success on Social Media
ASSIGNMENTS AND COMPLETION CERTIFICATE
In addition to the in-person meetings that will take place on Saturday and Sunday, this class will include pre-assignments and post-assignments as part of the 36-hour class.
You will be invited to join Google Classroom 2 weeks before class starts, which is the platform we use for our class. Check your spam folder, as invitations to join Google Classroom sometimes end up there. Please make sure you register for the course with a valid email address, since this is where you will receive the invitation and later, your certificate. Your email has to be Google compatible, so it’s best to use gmail, outlook, hotmail or yahoo. If you do not receive a notification to join Google Classroom, it is YOUR RESPONSIBILITY to contact us.
Pre-assignments will be posted on Google Classroom 2 weeks before class starts. Make sure you join Google Classroom early and complete the assignments BEFORE coming to class. It will take you approximately 9 hours to complete.
Post-assignments will be posted on Google Classroom on the weekend of class, and also consist of 9 hours. You will have 3 weeks to complete the post-assignments. You must complete them in order to receive your course completion certificate. The course completion certificate will be emailed to you, on the following Thursday, after the official class end date.
Early certificates. The earliest that you can receive your certificate is ONE WEEK after the in-person class. You MUST successfully complete all pre- and post- assignments in order to receive your course completion certificate and you must allow at least 3-4 days for your instructor to grade all your work and Classroom Au Pair to issue the certificate. It is NOT possible to complete all work and receive the certificate in ONE day! Email your instructor once you have completed all your work.
ATTENDANCE
Attendance is mandatory Saturday and Sunday. If you are late or leave early, you will not receive a course completion certificate. Please note, that this is a weekend intensive class and the days are long. We expect you to come to class well rested and ready to participate.
$295 | **IN-PERSON** | 36 hours (equivalent to 3 credits)
Saturday 9:00 AM – 6:00 PM
Sunday 9:00 AM – 6:00 PM
$250 | **ONLINE** | 36 hours (equivalent to 3 credits)
Saturday 12:00 PM – 1:30 PM
Sunday 12:00 AM – 1:00 PM
Contact Information
Office of Continuing Education
161 Newkirk Street, Room E504
Jersey City, NJ 07306
(201) 360-4224
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